Cartier claimed that Beile Company used the words such as “Cartier series” and the like in the product introduction published on its official website and e-shop in Tmall website, which was illegal to take advantage of Cartier’s trademarks market reputation, and constitute trademark infringement. On November 14th, 2013, Cartier carried the cause of the case heard in the Ningbo Intermediate People’s Court and was awarded the compensation of 150,000 yuan, but Beile Company refused to accept the judgment and lodged an appeal.
On November 15th, Zhejiang Provincial Higher People’s Court judged and held that Cartier was well known to the public in China, and conformed to the requirements of judicial organizations on well-known trademark. Therefore, the original judgment was affirmed.
(Source: China IP Magazine)
