The Intellectual Property Observers is an omni-media platform focusing on intellectual property(IP)protection and innovation. Over the years, it has developed into a professional IP media and service platform, integrating multimedia and diverse communication tools to deliver content through channels like WeChat official accounts, videos, audio, websites and more.

Its main dialog video series, Intellectual Property Observers, is dedicated to promoting and disseminating knowledge about IP laws and the latest viewpoints in the field. By combining professionalism and social relevance, it operates under the principle “speak for intellectual property, walk with innovation protection,” striving to promote the efficient spread of China's IP values globally. To date, Intellectual Property Observers has aired 40 episodes with a total of nearly 70 million views, and has become a significant platform for discussing IP and legal issues.