On September 6, the reporter learned from the website of the Beijing Court, Information of Judgment that at present, the Beijing Intellectual Property Court has made a final judgment to Qiaodan Sports sued electric business platform including Amazon, Cooli.cn, and Beijing ChuXiang Medical Management Co., Ltd. Tmall flagship store, in selling Air Jordan sports equipment with the words "Jordan" in Chinese. Qiaodan sports are all lost.
According to the civil award of the second instance, the Beijing Intellectual Property Court held that the goods sold on the e-commerce platform themselves did not infringe on the trademark. The use of the word "Jordan" in the display was not illegal, and showing an Air Jordan product when searching for "Jordan" is not an unfair competition.
According to the Beijing Intellectual Property Court, the e-commerce platforms are taking a legitimate measure to protect consumers' right to be informed.
According to the ruling, the appeal grounds of Qiaodan Sports are untenable, the appeal is rejected, the original judgment is upheld, and this judgment is final.
