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Cartier Preempts Legal Action over Drive Watches

2017/05/04

Luxury jewellery business Cartier International has preempted legal action over its Drive de Cartier brand by filing a trademark complaint for declaratory judgment.
Cartier filed its lawsuit against watch manufacturer Driva at the US District Court for the Eastern District of Virginia, Alexandria Division on May 1. In early 2016, Cartier announced its Drive de Cartier collection of watches and began to sell them in the US. According to Cartier, the suit arose out of Driva’s “worldwide efforts” to prevent Cartier from using its ‘Drive de Cartier’ mark.

Source: WIPR
　　




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