Brand Top 100 Most Valuable Chinese Brands 2017 Launched
2017/03/31
According to the study of the world’s second largest economy — China by WPP and Kantar Millward Brown, BrandZTM Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. The technology, banks and telecom providers led category brand value contribution from the world’s second-largest economy. Technology player Tencent remains China’s most valuable brand, growing its brand value 29% to $106 billion. It’s also the first time that Tencent’s brand value exceeded $100 billion. Education and travel agencies were the fastest-growing sectors, up 46%, although the much larger categories of technology and retail showed far higher increases in dollar terms, up 16% to $22.6 billion and 22% to $13.2 billion respectively. In 2017, there are nine brands entering Top 100 Most Valuable Chinese Brands for the first time.
