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PPTV Acquires Rights for Premier League

2016/12/02

Digital broadcaster PPTV, a unit of Chinese retail giant Suning Holdings Co, said it will further strengthen its leading position in sports events broadcasting, after it secured the copyright for live broadcasting the matches of the English Premier League. in June, Suning Commerce Group signed a deal worth 270 million euros ($306 million) to take a controlling stake in Italian cub Inter Milan.
Currently, PPTV is in the process of signing an exclusive three-year contract with the English Premier League to broadcast live its 2019 to 2022 season in the Chinese mainland and Macao.
The deal is worth a reported value of over $600 million.
The three-year contract with Chinese video streaming service PPTV is set to be the league's biggest-ever overseas broadcast sale, BBC said.

Source: China Daily




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