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Taylor Swift Partners With JD.com and Alibaba

2015/07/24

Like other big brands, US pop star Taylor Swift is attempting to tackle counterfeits being sold in China, and products being made with her likeness without her permission. So now she's partnering with e-commerce platforms JD.com and Alibaba's Tmall to sell officially branded merchandise. The stores will launch on Aug 8, according to the Wall Street Journal, and Swift is working with Heritage66Company, a Tennessee-based branding company that works with American corporations and celebrities to extend their brands into the Chinese market.


Source: China Daily




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