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Apple Watch sales in Switzerland to be delayed over 30-year-old trademark

2015/04/14

A Swiss trade journal (Google Translate) covering the watch industry reports that Apple can’t immediately sell its upcoming Apple Watch in the alpine nation due to an existing trademark.

The public broadcaster RTS published the 1985 French-language filing on Thursday, clearly showing that a company called Leonard Timepieces has the trademark for an image of an apple with the English word “APPLE.” That trademark, which only applies to watches and watch parts, lasts for only 30 years. It's set to expire on December 5, 2015.

The Apple Watch is set to go on sale in nine countries worldwide on April 24. This developing situation could mean that Swiss customers will have to wait several more months to buy it, or interested buyers must simply pop over the border to France or Germany to get one.

As Ars previously reported, the least expensive Apple Watch-the Apple Watch Sport-starts at $349 for the 38 mm model. The extreme luxury $10,000 model with solid-gold cases and custom-designed bands will also be made available in some stores.

(Source: Arstechnica)




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