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Tencent Losses “QQ” Trademark Battle to Chery Automobile

2014/09/19

The long-standing trademark dispute between Tencent Holdings Limited (Tencent) and Chery Automobile (Chery) attracted strong public attention, as the former enterprise is a leading Chinese investment holding company which is famous for its product QQ instant messenger, and the latter one is a state-owned automobile manufacturing corporation with the QQ city car considered to be its best-known model. Back in 2013 when Chery just applied for “QQ” trademark registration, Tencent had raised objections. Later, in order to protect itself, Tencent applied the “QQ” trademark for automobiles and the application was approved in 2008. However, this trademark was revoked in 2013 by the Trademark Review and Adjudication Board of the State Administration for Industry & Commerce of the People’s Republic of China (the Board) due to the objection raised by Chery. Tencent then filed a lawsuit against the Board. On September 14th 2014, Beijing Higher People’s Court made the final instance, supporting the Board’s revocation. It implies that Tencent losses this trademark battle which lasts 11 years at the moment.


(Source: China IP Magazine)




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