On August 28th, over a hundred of media companies and organizations gathered in Beijing, initiating the New Media Copyright Alliance and holding the establishing ceremony and the first session of the general assembly.
The New Media Copyright Alliance is a nonprofit coordinating organization under the guidance of the Copyright Society of China, and co-founded by nine national media, including People's Daily Online, China.org.cn, CRI Online, CNTV (China Network Television), China Youth International, China Economic Net, Taiwan.com, CNR (China National Radio) and China News.
Besides, during the ceremony, a number of experts in the field of intellectual property rights and the Internet held a roundtable discussion on issues such as the current copyright protection for media in China, the difficulties of copyright protection in the new media era, win-win strategies for the copyright cooperation in the Internet era, and how will the development of media technology promote the copyright protection for media.
(Source: China IP Magazine)
