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The Uprising Royalty of the Re-broadcasting Right of Premier League Causing “Industry Shuffle”

2014/08/29

As the royalty of re-broadcasting right of Premier League rose sharply, China’s four major websites (Sina, Netease, Sohu and Tencent) who had used to broadcast the Premier League for free decided to withdraw the re-broadcasting right. In the mid-August, video websites PPTV and LeTV respectively signed contracts on the re-broadcasting right with the copyright holder of Premier League in tens of millions of dollars. It also introduced a mix payment model of four games for free plus six games to pay in each round.


(Source: China IP Magazine)



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