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Zippo injunction prevents Lorillard from selling blu eCigs in Germany

2014/08/21

Zippo Manufacturing Co. said recently the company has been granted a preliminary injunction in Germany against a subsidiary of Greensboro-based Lorillard to prevent it from selling its growing e-cigarette line called blu eCigs in that country.


Lorillard (NYSE: LO) does not presently have a retail presence in Germany, but has been expanding its blu e-cigarette brand internationally by rebranding SKYCIG products into blu products in the United Kingdom. Lorillard bought the assets and operations of SKYCIG, a British-based electronic cigarette business, for $48.6 million in 2013 as part of a goal to become a global e-cigarette player.


The injunction against Cygnet UK Trading Ltd. is designed to prevent Lorillard from using the “blu” brand name for e-cigarettes sold in Germany and Zippo said it is part of an effort to protect its blu trademarks worldwide that are used in connection with Zippo's butane lighters and fuel.


(Source: TRiad BlizBlog)



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