CINCINNATI - The Procter & Gamble (P&G) Company and Fruit of the Earth have reached a settlement in the lawsuit P&G filed on December 12, 2007 against Fruit of the Earth for trade dress and patent infringement on its Olay Regenerist brands.
A press release by P&G stated that the parties have agreed to a Consent Judgment in which Fruit of the Earth recognized the validity of P&G's rights in the Olay Regenerist Trade Dress and certain of P&G's patent rights identified in the lawsuit.
Fruit of the Earth has also agreed to revise its product offerings. The remaining terms of the agreement were not disclosed.
"P&G is committed to developing and manufacturing branded products that delight consumers and deliver incredible value. We don't make our Olay formulas or quality available under any store brand,” P&G's Chief Legal Officer Steve Jemison said.
“P&G will continue to vigorously protect our proprietary formulas and the trade dress that consumers associate with the brands they trust," he concluded.
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Whisper, Pantene, in addition to many others.
From:AGIPNEWS
