It is an important means to improve the survival and growth of micro enterprises via trademark registration. In 2012, Chongqing Administration for Industry and Commerce, under the overall arrangement and deployment of Chongqing on micro enterprise development, will intensify its efforts to further impel micro enterprises to develop trademarks, guide them to improve brand awareness and enhance core competitiveness force from the following three aspects.

To enhance cultivation

The local government should ensure micro enterprises add over 1,000 registered trademarks annually, further subsidize "1,000 new micro enterprises, 100 growing micro enterprises and 2,000 transitional micro enterprises" and guide key enterprises to implement trademark strategy.

To improve administration and coordination

All districts and counties in Chongqing should work out supporting policies to subsidize micro enterprises for trademark registration; monitor their trademark registration, establish information reporting mechanism and assign registration tasks.

To strengthen publicity and guidance

Focusing on micro enterprise villages, incubation parks and pioneer parks, relevant departments should conduct a series of trademark publicity activities, assist enterprises in trademark registration, utilization and development and guide micro enterprises to take the road of brand development.

(Source: IPR in China)