In 2011, Shandong newly added 95 China Well-known Trademarks, increasing by 46.3% and ranking the second across the country. As of now, the province has owned a total of over 300 such trademarks.

Shandong has constantly used trademarks as strong power to drive local economic growth. Statistics show that in the second half of 2011, 110 applications for China Well-known Trademarks were recommended by the provincial administration for industry and commerce, in which 49 were finally recognized. In addition, the province has owned 2,350 Shandong Famous Trademarks with 444 newly identified.

In a bid to enhance the supervision of trademarks in the province, since last year, relevant departments have handled more than 6,100 cases of trademark violations and fined and confiscated 32 million yuan, effectively protecting trademark owners' rights and safeguarding a sound market order.

（Source:IPR in China）