China’s independent brands in the automobile market suffer greatly due to various factors. Their market share remains low and the inherent faults of independent brands begin to manifest themselves. In order to maintain its share of the domestic market, the independent brands begin to adapt their strategies.

Jili, the low-end brand in Chinese people’s minds, may be completely given up. Instead, its three sub-brands, Global Eagle, Emgrand and TX4 will be its main brands and all the car types of Jili in the future will fall into these categories. It is also a public secret that BYD dealer is under immense pressure to sell their stock. On 3rd August, it announced its annual sale target of 0.6 million instead of the original 0.8 million. Without the support of the brand or past history, the car company needs more effective strategies to revive its past glory.

　　                                                                   By IP Channel of People's Daily Online