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China to Adjust Big Brands of China Selection Mechanism

2010/08/17

General Administration of Quality Supervision, Inspection and Quarantine of the PRC (GAQSIQ) announced the Notice of Usage of the Sign of Big Brands of China after the Validity Period, which stipulates that the titles granted before 2007 are not to be used further and some change will be made in the future to select big brands of China. Denying the rumored cancellation of the selection, GAQSIQ responded that Departments concerned are studying ways to re-launch strategies for big brands of China. GAQSIQ ceased to handle big brand selection activities related to businesses and their products after Sanlu Formula Milk accident in 2008. No new name has been added to the list of Big Brands of China of 2007 since.




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