Urban administration officers in Xicheng district confiscate more than 100,000 copies of pirated DVDs on April 26, World Intellectual Property Day. Wang Wei / For China Daily

More than one million copies of pirated DVDs and CDs are destroyed in Beijing on April 22. Cheng Ning / For China Daily

Campaign will not only target street peddlers but also shops throughout the city, Qin Zhongwei reports.

Duan Kun did not realize until last Sunday that the once familiar cries of peddlers selling pirated DVDs outside his university had been missing for quite a while.

The 26-year-old, who graduated from Beijing Foreign Studies University a year ago, said there were two to three peddlers who always occupied an area outside the university, selling DVDs of Hollywood blockbusters or hit television series.

"They were so popular that even foreign students bought from them," he said. 

                                                                                                     Source:China Daily