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The city is now home to 28 leading Chinese brands, 171 leading Shandong brands, 28 Chinese famous trademarks and 211 well-known Shandong trademarks. The lead in developing this brand initiative has been taken by five renowned Yantai-based businesses - Changyu Wine Group Co Ltd, Longda Food-stuff Group Co Ltd, Luhua Group Co Ltd, Wellong Grape Wine Co Ltd and Jinhua Vermicelli Co Ltd. The city’s most well-known branded products - Yantai apples, Yantai wine and Longkou bean vermicelli - are now under the protection of the Products of Origin by the State Quality Supervision and Inspection and Quarantine Administration. A "product of origin" refers to a product featuring defining characteristics from the place of production in terms of quality and reputation. Thanks to the system of Product of Origin, which protects designated products from infringement by counterfeiting both at home and abroad, these three Yantai products have brought huge benefits to the city. Changyu Wine, an important component among the Yantai Wine brand portfolio, has won 16 major international prizes and 20 national prizes. The Changyu Wine Group Co Ltd in the city is now the largest producer of wine in China, accounting for 23 percent of the country’s wine market. |
