Theme parks and amusement centers in China have seen strong signs of recovery during the Dragon Boat Festival holiday period (June 25 to 27). Subsequent weekends have also boosted footfalls as short-distance travelers made inner provincial trips.
In Zhuhai, South China's Guangdong province, Lionsgate Entertainment World, Asia's first movie-themed vertical theme park, and the National Geographic Explorer Center, have seen record admissions during the holiday.
"The robust rebound in travel spending during the holiday and on weekends is a result of repressed monthly travel plans since the beginning of this year," said Rick Zeng, sales executive of Lionsgate Entertainment World.
The majority of Lionsgate visitors came from cities within the Guangdong province. Many of them drove their own or rented vehicles, he said.
"With fewer options to travel overseas at present, tourists have shifted their going-out plans to nearby tourism destinations."
Having resumed operations toward the end of June, Lionsgate has received more than 1,800 tourists daily. The daily average during the pre-epidemic time was between 800 and 1,000 visitors.
The two facilities, invested by Hong Kong Lai Sun Group on the International Recreation and Tourist Island in Hengqin, Zhuhai, are licensed to use intellectual property of Lionsgate and National Geographic Partners. They are hoping to attract more nearby tourists this summer, focusing on corporate team-building, students' learning and sightseeing groups.
Source: China Daily
