Known as the “King of Lipstick”, Li Jiaqi is without a doubt the best salesman of beauty products in China. He once sold 15,000 lipsticks in just five minutes.
He has a soothing power in the way he speaks. He appears as the boy-next-door and is very convincing. Li’s famous catchphrases – “Oh, my God” and “all girls” – in his high-pitched tone persuades viewers his deal is the best they will ever get in their lives.
On May 13, our reporter learned from Tianyancha that Li Jiaqi's company applied for the registration of the sound trademark "oh my god, and buy it!". I bet you’ve heard it. The international classification of the trademark is 35-advertising sales, and the current status of this registration is pending review. People are curious to know whether it can be successfully registered.
