The Intellectual Property Development and Research Center released a report earlier this month in Beijing in a bid to strengthen IP protection in the field of e-commerce, which has an increasingly important position in China's economy.
The 2019 China E-Commerce Intellectual Property Protection Development Research Report takes mainstream e-commerce platforms in China, such as Alibaba and Suning, as samples to analyze their IP protection mechanisms, to showcase achievements in and solutions to IP protection in the field, Han Xiucheng, director of the center at the National Intellectual Property Administration, said at the report release event in Beijing on Dec 12.
"During this year's 'Double 11' shopping festival, e-commerce giant Alibaba's Tmall shopping platform generated a trading volume of 268.4 billion yuan ($38.27 billion), witnessing a year-on-year growth for 10 consecutive years."
While e-commerce is becoming an economic development model with great potential and competitiveness in China, IP protection in e-commerce has sparked wide attention and discussion at home and abroad, Han said.
According to the report, domestic mainstream e-commerce platforms have established a complete IP protection system. Meanwhile, China's E-commerce Law came into effect on Jan 1, 2019, which is the first comprehensive legislation in the field of e-commerce in the world, Cai said at the release event.
The report also said that a common IP protection mechanism established by the government, e-commerce platforms and consumers will be what IP protection in e-commerce will look like in the future.
