California-based Sutter Home Winery has sued a wholesaler for allegedly using its trademark to advertise a competing wine.
In its complaint, which was filed on October 2 at the US District Court for the Northern District of California, Sutter Home said Tri-Vin Imports (TVI) had been misleading consumers about the origin of its wine.
The dispute concerns Sutter Home’s trademark ‘Napa Cellars’ for “wines derived from grapes grown in Napa Country, California”.
Its wines are advertised to wine distributors throughout the US, including California, where TVI has allegedly contracted three wineries for the production of Clos de Napa Cellars wine.
The filing accuses TVI of advertising its Clos de Napa Cellars wine using Sutter Home’s Napa Cellars trademark, causing confusion among Sutter Home’s consumers and distributors.
Source: Wipr