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Liverpool FC Fail in Bid to Trademark City's Name

2019/09/27

Liverpool Football Club's controversial bid to trademark the word "Liverpool" has been rejected by the British government's Intellectual Property Office.
 
The Premier League club said their sole aim had been to protect themselves against mass-produced Liverpool FC merchandise and had hoped to trademark the city's name when used in the context of football products and services.
 
But, after accepting the IPO's decision, the club's chief executive, Peter Moore, admitted they had underestimated the level of opposition from independent traders within the city, plus local football clubs and Liverpool City Council.
 
It said it would continue to "aggressively pursue" large-scale operations that sought to illegally exploit the club's intellectual property.
 
 



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