Information technology specialists said the application of artificial intelligence has been a trend in fighting online fake goods on e-commerce platforms such as Taobao in recent years.
As online shopping has become more popular among Chinese people, some big enterprises, including e-commerce giant Alibaba and Amazon, have tried taking advantage of technologies, especially AI, to identify counterfeit goods, according to Ji Shouling, dean of the College of Computer Science and Technology at Zhejiang University.
"The application is also to protect intellectual property rights," he said.
"Our IPR protection actually is a set of algorithm technology systems, and AI is a core," said Lu Quan, a senior algorithm expert from Alibaba.
By providing clues to IPR infringement, the company has helped public security departments in 31 provinces and 227 counties or districts bust 4,289 workshops and 4,439 people on suspicion of producing and selling fake goods over the past three years, according to its statistics.
Source: China daily
