Trademark strategy and geographical indications to be discussed for the first time at China Intellectual Property Annual Conference.
An annual national intellectual property event will be upgraded this year with new topics on trademarks and geographical indications, giving a clearer picture of China's achievements in IP protection and international exchanges.
After the China National Intellectual Property Administration completed its institutional reform in 2018, the China Patent Annual Conference, which was launched in 2010, evolved into the China Intellectual Property Annual Conference this year.
With the theme of "IP, evolving with the new era", this year's event is scheduled to be held in Hangzhou, Zhejiang province, on September 2 and September 3.
Attendees from more than 40 countries are expected.IP is of more significance in the modern era, because of its richness and expansion into broader sectors.
Focusing on these themes, a series of forums, exhibitions and news conferences will be launched during this year's event.
One of the highlights will be the topics related to trademarks and geographical indications. These will be discussed for the first time at the event.
China has ranked first worldwide in terms of trademark filings for 16 consecutive years. Last year, a total of 7.37 million trademark applications were filed.
The International Trademark Association will join the industrial gathering as a co-host of a sub-forum. The theme is trademark management strategy and brand value, which will discuss the value and significance of trademarks and brands to a company.
Source: China Daily
