Ne Zha has become the highest-grossing animation movie ever made in China, topping the domestic box office for four consecutive weeks. The movie, which tells the story of how a mischievous boy fights against his fate and prejudice, premiered on July 26 and had taken in more than 4 billion Yuan (USD567.9 million) by Sunday.
It has also surpassed the wartime action movie Operation Red Sea to rank fourth among all film genres screened on the Chinese mainland.
Chen Shaofeng, a professor of culture and entertainment at Peking University, also in Beijing, said China has many good intellectual properties that have the potential to be developed into film franchises and multichannel businesses. "That will create much more profit for filmmakers and investors," he said.
Chen said market-oriented reform in the domestic animation market is still at a very early stage, adding, "Looking ahead, more efforts are needed in intellectual property protection, cultivating talent, development of consumer products, and many other aspects."
Source:China Daily
