A Chinese court has rejected an appeal by two celebrities after a lower court invalidated their streetwear brand's trademark because it was too vulgar. On Monday, March 4, the Beijing Municipal High People's Court said the trademark for the brand 'MLGB' endangers social morality. It was registered by Li Chen, a Chinese television anchor and Wilber Pan Wei-po, a Chinese singer. In 2016, China's Trademark Review and Adjudication Board ruled the trademark invalid for being offensive. In its decision, the court agreed with the trademark review board and said the acronym was clearly meant to indicate a vulgar meaning, which would negatively influence young people. The dispute began in 2015, after four lawyers filed a complaint opposing the trademark, stating that the streetwear brand's name erodes China's social values.

Source: www.worldipreview.com