French jewellery company Cartier has lost its bid to have a trademark application incorporating the word ‘Love’ dismissed in Singapore. Local pawnbroker MoneyMax applied to register the text ‘Love Gold’ beside two Chinese characters in January 2017. The mark is displayed within the stores and on the storefronts of MoneyMax’s outlets. The decision was issued on December 20, 2018. Cartier filed notice of its opposition to the application in July 2017, citing its registered trademark for the word ‘Love’ where the ‘o’ is replaced by a “slotted screw head” and the ‘e’ is in lower case. Cartier’s trademark covers class 14, including jewellery and gold jewellery. The design on which the mark appears was used for a “love bracelet” released by Cartier in 1969. The case was heard by Mark Lim Fung Chian, principal assistant registrar of trademarks at Intellectual Property Office of Singapore. Cartier was ordered to pay legal costs to MoneyMax.

Source: WIPR