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New
- Kodak’s Strategic Transformation and Brand Revitalization
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When speaking of Kodak, most people first think of cameras and film. However, for Kodak’s employees, this is both glorious and ironic.
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- Trademark Parallel Importation Requires Urgent Legislation
- Despite years of theoretical debates and national legal practices, no consensus has yet been reached as to how to respond to parallel importation.
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- Innovation is the Soul of Founder Group
- As the largest-scale innovative enterprise in Zhongguancun Science Park, Peking University Founder Group Co., Ltd. is featured with a large cluster of industries.
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New
- Voices from the Brand Festival of China
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As with the transformation of “Made in China” to “Created in China”, some enterprises have internalized branding.
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New
- The World Cup and Ambush Marketing
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This article looks at aspects of sport sponsorship and ambush marketing in the lead up to the World Cup before turning to the Austrian legal perspective.
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- Intellectual Property Protection: Emphasizing on Communication
- When talking about EU-China IPR activities, IPR2 is the first word that comes to mind for insiders. And if you are talking about IPR2, you simply must mention Pandolfi Carlo.
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New
- Guo Shoukang: A “National Treasure” Master
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If we listed all the titles held by Mr. Guo, one sheet of paper would not be enough.Mr. Guo is one of China’s first experts to touch upon IP.
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New
- Huali Networks: Going its Own Way to Innovation
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Innovation has been a rather modern jargon nowadays, and is a concern to everyone and every enterprise.
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- The White Paper on Intellectual Property Protection by Chinese Courts in 2009 Issued Initially
- This is the first time for the Supreme People’s Court to promulgate the IP judicial protection position to the public in the form of an annual protection white paper.
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- IP Trusteeship Boosts SMEs
- Since the onset of the financial crisis, many export-oriented enterprises without intellectual property (IP) closed, while those with independent IP were less affected and some experienced growth.
